Table 4: EVALUATIONS OF MEDIA'S REPORTING*
MEAN POOR WELL DK
Diverse views, balance 1.7 90% 8% 2%
Explain risk, benefit tradeoff 1.5 95% 3% 1%
Explain dose makes the poison 1.4 96% 3% 1%
Distinguish correlate/cause 1.4 96% 3% 1%
Distinguish absolute/relative risk 1.4 97% 2% 1%
Distinguish good/bad studies 1.3 97% 2% 1%
Explain odds/ratios 1.3 96% 2% 2%
*1-4 scale where 1= not at all well and 4= very well
Table 5: EVALUATIONS OF WEIGHT MEDIA ASSIGNS TO SCIENTIFIC EVIDENCE*
MEAN TOO LITTLE RIGHT TOO MUCH DK
Individual studies relative to overal evidence 4.1 14% 6% 74% 6%
Individual scientists relative to scientific community 4.0 12% 9% 73% 6%
Studies by enviro. group scientists 4.0 10% 13% 68% 9%
Studies by government scientists 3.0 28% 36% 27% 9%
Studies by private sector scientists 2.5 48% 21% 18% 14%
*1-5 scale where 1= too little, 3= appropriate, 5= too much