Figure 1: RATING RISK PORTRAYALS - Mean Scores
1.5
2.0
Understated
2.3     PhRMA
    American Chemistry Council
2.5
2.8
     USDA
Accurate 3       SOT, FASEB, ASPET, FDA
      NAS, AMA, CDC, OSHA, NSF
      CPSC, NIOSH, NCI
3.3       EPA, NIEHS, IARC, WHO, WebMD
3.5      Pew, Wikipedia
3.8      PBS, NPR
Overstated 4      National Newspapers (NY Times, Wash Post, WS Journal)
     NRDC, Center Sci Pub Int, Health Magazines, News Magazines
     Env. Defense, Env. Wkg. Group, Broadcast News, Cable News, Local Paper, USA Today
4.3      Local TV News
     Peta
4.5      Greenpeace
Note: Mean scores based on 1 to 5 scale where 1 equals strongly understate, 3 equals accurate,
5 equals strongly overstate